ZOOM is a contemporary art platform for exhibitors, curatorial focus and debate aiming to bring new perspectives into major art fair circuits. In 2010, ZOOM presented a selective and diverse
group of galleries and non-profit organizations showcasing art from the Middle East and North Africa.
Running concurrent to Art Basel Miami Beach, ZOOM took the leading role in increasing awareness and enhancing exposure of contemporary art
from this diverse region to new audiences of exhibitors, critics, collectors,
and the public alike.
In 2011, ZOOM launched ZOOM Elite, an auxiliary private platform for art collectors. Taking place at The W South Beach Residences and Penthouse, ZOOM hosted catered daily receptions for international groups, attracting notable collectors from Europe, Latin America, India, the Middle East and U.S.A.